Winter in Greece

• Travelers of all ages
• Middle to high socio-economic level
• Active and adventurous
• Seeking of new experiences

• Inspire and inform tourists about winter in Greece
• Generate world-of-mouth

When traveling, people like searching for places that feel unique for them while capturing a moment that will never forget

The concept of the campaign is derived from the
second phase of the trip. The actual phase consists
of pictures and emotions. This is obtained through
the use of Polaroid camera. The Polaroid photos
synthesize the image of a place.
One picture can be a synthesis of a number of photos,
as well as the unique point of view of each traveler.
The message “Save the moment” is a combination of
a beautiful image with strong feelings.
The traveler decides to visit the place that is mostly
attracted not only by the scenary, but also from “little”
details of a certain spot