Vans

• 25-40 years old
• Medium -medium high socio-economic
  class
• They are active and/ or like arts

• Create awareness
• Download the app

Clothes are like costumes that portray their personality of young people. Wearing Vans, they feel confident and active

The concept is inspired by a marionette which symbolizes a
plain figure that can be transformed from naked and plane to an
imaginary personality, so people of different gender and ethnicity
can relate to it. To highlight the anthropomorphic character, the
marionette is being clothed in different pictures related to human
activities (street art, music, jogging and skateboard) which are also
related to Vans’ target audience.