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SpaceR

Take the opportunity to make dreams come true by experiencing space tourism

Target Group

25-60 years old
High socio-economic class
they are innovators and early
adopters adventurous and seeking
for new experiences

Objectives

Inform consumers about the
opportunity to travel to space

Insight

By travelling to space, people feel that they conquer the world, and their biggest dream has come true

Concept

Inspired from kids dream to travel to space and based on the transition from dream to reality. It illustrates the imaginative world of kids’ toys which in the future can become reality. In order to create the balance between fantasy and reality there is a background of an image of the sky, while kids’ drawings used, highlight the dreamy perspective of childhood.