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Metadrasi - Step2School

Give refugees the chance to learn the Greek language in order to blend in the society

Target Group

  • 35+
  • Financially independent, active, sensitive
  • Humanistic and environmental concerns and activities

Objectives

  • Raise awareness of refugee children
  • Motivate people to donate

Insight

Through donations people feel that they are part of a solution, thus becoming more proud and powerful. 

Concept

Make the audience feel weakened and unable to understand,
just like if they were illiterate. So, through donation education
appears to be the solution.

Print ads & OOH

Social Media

Eleni Xirou

Contact

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